Trust cinema Seyyed Jamal Sadatian, the producer, cinematographer and CEO of “Bashra Film”, said about his assessment of the Iranian cinema box office in 1403: So far this year, we have reached 13 million audiences, while we may reach 25 million audiences by the end of the year, which is We had experienced the audience before, in 1998 and before Corona, when cinemas sold 27 tickets; So, during this period, there has not been much change in the number of ticket sales. The
He added: At the beginning of the discussion, we should see if we want to evaluate the sales of movies in 1403 with a favorable condition or if we want to analyze the box office of movies compared to last year?
He said: If we want to reach the standard sales at the box office, as I have said many times in my speeches, we should consider 80 million Iranian audience as the basis, which in our assessment, people go to the cinema once a year, what we can expect is that if every An Iranian should go to the cinema once a year, so we must have 80 million ticket sales, which is equivalent to 5 or 6 thousand billion tomans per year at the cinema box office.
This movie producer added: But this year, in the most optimistic state and in the best conditions, with these sales figures that are published, we will reach a box office like last year, which is relatively far from the ideal and what we have in mind.
Pointing to the point that, let’s ask the question why the cinema box office does not reach the ideal conditions and what we have in mind, Sadatian explained: There are several reasons for this issue, the first of which is the layout of the screening, that at any point in time It is very important what movies are shown on the screen.
He added to his speech: On the other hand, unfortunately, we have a lot of unexpected events in the country, this year, from the incident that happened to Mr. Raisi to the heat and the elections, etc., we have seen consecutive shutdowns in the country, which has a great impact on the decline of cinema audiences.
1000 cities in Iran do not have cinemas
According to Sadatian, another point that should not be overlooked is that movie theaters are not widespread in the entire country, about 1000 cities in Iran still do not have movie theaters, and with this in mind, we can say that not all people in the country’s densely populated cities have good access to movie theaters, in my opinion, any of These factors have a high impact on the decline of cinema audiences and make us unable to reach our initial desire, which is to have Iranian audiences go to the cinema once a year.
He added to his speech: I think that the sales of movies this year until the end of the year will not be much different from last year, but the most important thing is that the sales of movies are still in the category of comedy movies and the most important factor that makes people to Comedy movies go to the cinema.
I am not against why comedic movies are popular with the audience, or why comedic movies sell more and are welcomed, anyway, we have 90 million ways of thinking in a country with a population of 90 million, and the box office boom of these comedic movies means that part of the people like these types of movies. They have a desire, because if they didn’t like it, they wouldn’t go to the cinema, but my opinion is, what about the rest of the tastes? Iranian society has an audience for social, children’s, incident, etc. movies as much as it has an audience for comedy movies. Why shouldn’t this opportunity be provided so that we can invite all tastes to the cinemas?
Advertising is very expensive
The CEO of “Bashra Film” stated that Iranian cinema needs good films in response to the question why there is no advertising space for some films and the introduction of films is limited to comedies.
The cost of advertising is very expensive and the producers cannot afford the cost of advertising some films on satellites. Currently, social films are gradually inviting their audience to the theater.
This summer, we didn’t have a children’s movie to release
This producer explained why the children’s movie was not screened for the summer: there is a shortcoming and the most important reason is that we don’t have good children’s movies, otherwise it is the summer season and we all know that children have a lot of free time and we need to take care of children in this season. They used to release good movies.