cinema trust Saeed Elahi wrote in Etemad newspaper: Cinema is one of the leading and best arts in the world, which in the future, more than ever before, will be mixed with new technologies, society, culture, politics, economy, and other human issues and concerns, and new and more complex experiences. will be available to its audience at different levels.
Art and specifically cinema in a forward-looking study has the capacity to become a global language by being on the path of globalization and using different cultures of nations, and even by preserving traditions and cultural diversity, it plays an important and historical role in familiarizing future generations with Be your past. This optimistic view, which is derived from the analysis of the world’s current conditions and outside the space of abstraction or illusion, obliges the activists and at the head of them the policy makers and managers of the seventh art in every country to pay special attention to the researches carried out in this direction and to know the elements of this change. Great as the penetration of new technical technologies and artificial intelligence, the easy distribution and distribution of visual and visual content on platforms, the expansion of interactive and non-linear media and narratives, and the impact of non-cultural phenomena and events. And cinematography, as the metatextual components of film production, consider their decisive role in the survival of cinema more seriously and emphasize the adoption of correct and future-oriented decisions more than before.
Now the question is here; Is this level of sensitivity seen in Iranian cinema as well? Can it be claimed that during more than a century of cinema’s arrival in Iran, such a view has prevailed in the governance system and governments or not?
Has there been this level of seriousness, belief, study and attention to the opinions of the society’s elite among the officials in regard to the effective and valuable roles of art and artists in different historical periods?
Examining the management and process of film production, distribution and screening during the past decades, including 46 years after the victory of the Islamic Revolution, which claims the birth of thoughtful cinema and strategic works and the brilliance of Iranian cinema in the international arena, unfortunately, except for some unfinished efforts, answer It has made the above questions thought-provoking and possibly negative!
In this small space, the author has no intention of analyzing the subject at length and only hopes for the impact of this word and a slight nudge in future planning; Undoubtedly, a movie that does not reflect the taste of its audience due to the incompetence and mischief of the responsible institutions, other than superficial comedy films, is not expected to transform its shape and structure so quickly according to global standards; But there are still quick-yielding solutions and only the will of the directors of the cinema can realize its implementation beyond slogans and impractical promises.
The Ministry of Culture and Islamic Guidance and the Cinema Organization need a deep reflection beyond theoretical issues and holding diverse think-tanks in order to avoid lagging behind and to reach the global level in filmmaking. Enhancing audience taste, genre diversity, freedom of action in the design of social narratives, attention to independent and non-governmental cinema, are all concerns that the directors of each era have been determined to implement in their own style and context; But the goal is to join a world that has an unpredictable and complex future.
In order to accompany this future, a new plan should be made and for globalization in the field of culture, we should leave the old formats and stereotyped structures. Let’s accept that Iranian cinema needs to shed its skin in order to bring the world with it again.
The last word: training by experienced and skilled instructors and familiarizing the enthusiasts and activists of the national art and cinema elite with new and creative methods and modern techniques in prestigious educational centers of the world through sending and allocating short-term scientific and technical scholarships is perhaps the most obvious but most serious way to enjoy Global experiences.
(Producer and PhD in Media Management)