cinema trust Peyman Shoghi wrote in Etemad newspaper: Change is positive in itself, even if it does not inspire hope in some hearts. The breath of fresh air in the political atmosphere of the country has brought with it signs of determination to turn to reasonable paths, which optimistically may be the beginning of fundamental reforms.
The introduction of the new head of the cinema organization is one of these signs that you can agree or disagree with according to his management record; But it is an opportunity to correct the view and remove the debris from the damages that have fallen on this cinema for years due to negligence or ignorance and have brought it to its present state.
Raed Faridzadeh’s history introduces him as a person familiar with the management mechanisms of today’s world, who knows the important and strategic position of the arts, especially cinema, in explaining the world’s view of nations, and is certainly aware that today the ideal relationship between governments and official institutions with the field of art is mainly in playing The role of facilitator and supporter is defined, not interventionist and commanding. This familiarity, along with his political and personal ties, has put the new head of the cinema organization in a historical position, if he enters the field of key changes with a will to reform, he can change some established equations in the interactions between the government and cinema in Iran and introduce a new plan. .
Today, our cinema needs principled and stable support in many areas, but it also shows that it does not need the intervention of upstream institutions in some areas. Examining and understanding these areas in order to amend the old laws that prevent cinema affairs from being handed over to Sanof, can be a good start for the new director. Delegating some powers to Cinema House on a trial basis within a few months will be a suitable ground for amending the laws so that gradually part of the duties of the cinema organization, especially in the fields of research and studies, human resource development and evaluation process, will be transferred to Cinema House.
Merging some of the organization’s sub-categories together and reducing its unjustified obesity definitely has the double feature of saving the budgets allocated to cinema and the agility of the organization’s performance. The most important industrial problem of Iranian cinema is its small share of the domestic and global markets, which has always challenged its natural life. The gradual removal of cinema from the permanent entertainment basket of families, which is rooted in the lack of variety of films and the disproportion of the number of seats in cinemas with the country’s population, points out the need for serious entry and promotional and encouraging actions of the cinema organization in this direction. In terms of policies for the marketing of Iranian cinema products and services beyond the borders, we can expect from the new director.
Remove the monopoly of attention from glamorous and flashy cinematic events in Europe and North America and pay serious attention to potential markets among Persian-speaking nations, Muslim countries and allied governments. Faridzadeh, during his several years at the head of international affairs of Farabi Foundation, is probably well familiar with the forgotten capacities of this sector, and it is hoped that he will have a plan for market research and audience research in this area.
Film exchange between Iran and the target markets, and holding exhibitions of the country’s cinematic achievements in the countries of the region are suggested to create fields of commercial, industrial, service and human force interaction of Iranian cinema with the world.
It should not be forgotten that the imbalance between the number of Iranian cinema activists and domestic production capacity is one of the reasons for unemployment and dissatisfaction among the big family of Iranian cinema, and helping to market their capabilities in other countries is a way to reduce the financial and psychological pressure of this sector. And finally, today the appointment of the new head of the cinema organization has its opponents and supporters like any other government appointment. His performance during the period of responsibility and his impact on the life of the big cinema family and on the country’s culture will show whether his opponents or supporters will be right.